After some small concentration I found this webpage that sums up one of the chapters for my exam! Brand equity! Very easy I must say and is related with my BA a lot! fioux!
http://www.emmgroup.net/brand-equity-guide
Not all marketing stuff suck! :p
also this.. http://www.terry.uga.edu/~rgrover/chapter_26.pdf
http://www.emmgroup.net/brand-equity-guide
Not all marketing stuff suck! :p
also this.. http://www.terry.uga.edu/~rgrover/chapter_26.pdf
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